Investment Criteria

Investment Criteria

AMVF wants to invest in companies that meet following criteria:

Business and markets

  1. Active in the media and information sector using mobile and/or online applications to provide content or services to consumers or businesses,
  2. With the potential to become the number one or two player in the chosen market,
  3. Focusing on the sectors Travel & Leisure, Entertainment, Jobs, Parenting, Automobile, Real Estate, Food and Shopping,
  4. Located in Sub Sahara Africa, preferably in Kenya, Uganda, Tanzania or Ghana,
  5. Revenues generated by transactions, from advertising (incl. lead generation) or from paid services to businesses,
  6. With the potential to replicate the business model to other sub Saharan countries,
  7. Clear and specific added value and barriers to entry in its segment,
  8. With a defined exit strategy.

Entrepreneur and Company

  1. Required equity or quasi-equity Capital to be used to finance substantial growth opportunities,
  2. Required funding range between $ 50,000 – 300,000,
  3. Entrepreneur (CEO) is experienced in managing businesses and has a proven track record,
  4. The company makes use of a financial administration and reporting system,
  5. The company has been trading for at least 1 – 2 years,
  6. The company can produce a comprehensive business plan to demonstrate its potential.

AMVF allocates a part of its capital to fund (late) Startup Companies. For these companies the Entrepreneur and Company requirements are slightly different:

  1. Required equity or quasi equity Capital to be used to finance substantial growth opportunities,
  2. Required funding range from $ 20,000 to $ 100,000,
  3. Entrepreneur (CEO) is experienced in managing businesses and has a proven track record,
  4. The company has concrete plans to introduce a financial administration and reporting system,
  5. The company has produced a professional comprehensive business plan to demonstrate its potential.

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