Investment Criteria
AMVF wants to invest in companies that meet following criteria:
Business and markets
- Active in the media and information sector using mobile and/or online applications to provide content or services to consumers or businesses,
- With the potential to become the number one or two player in the chosen market,
- Focusing on the sectors Travel & Leisure, Entertainment, Jobs, Parenting, Automobile, Real Estate, Food and Shopping,
- Located in Sub Sahara Africa, preferably in Kenya, Uganda, Tanzania or Ghana,
- Revenues generated by transactions, from advertising (incl. lead generation) or from paid services to businesses,
- With the potential to replicate the business model to other sub Saharan countries,
- Clear and specific added value and barriers to entry in its segment,
- With a defined exit strategy.
Entrepreneur and Company
- Required equity or quasi-equity Capital to be used to finance substantial growth opportunities,
- Required funding range between $ 50,000 – 300,000,
- Entrepreneur (CEO) is experienced in managing businesses and has a proven track record,
- The company makes use of a financial administration and reporting system,
- The company has been trading for at least 1 – 2 years,
- The company can produce a comprehensive business plan to demonstrate its potential.
AMVF allocates a part of its capital to fund (late) Startup Companies. For these companies the Entrepreneur and Company requirements are slightly different:
- Required equity or quasi equity Capital to be used to finance substantial growth opportunities,
- Required funding range from $ 20,000 to $ 100,000,
- Entrepreneur (CEO) is experienced in managing businesses and has a proven track record,
- The company has concrete plans to introduce a financial administration and reporting system,
- The company has produced a professional comprehensive business plan to demonstrate its potential.
